Make customers aware that Wayfair has a breadth and depth of selection in home improvement categories; by doing so we will move into the consideration set amongst competition for customers embarking on “DIY home refresh” projects
Brand Strategy
More than just home Improvement
When you improve your home, you’re actually doing so much more. Small updates can change the feeling of your space: a new hallway light brings a welcoming mood; a new sink gives your kitchen a more modern style; new door handles make moving through your house feel totally different. Getting started isn’t always easy and finding what you want can be a challenge, but that’s where Wayfair comes in – with exactly the items you need at prices to suit your budget.
More than just home Improvement
When you improve your home, you’re actually doing so much more. Small updates can change the feeling of your space: a new hallway light brings a welcoming mood; a new sink gives your kitchen a more modern style; new door handles make moving through your house feel totally different. Getting started isn’t always easy and finding what you want can be a challenge, but that’s where Wayfair comes in – with exactly the items you need at prices to suit your budget.
This campaign will introduce Wayfair as a destination for home improvement with a broad yet curated range of products without having to break the bank.
Relatable • Emotional • Trustful
Relatable • Emotional • Trustful
Creative Concept
A Vision Realised
"DIY and home refresh projects have one crucial ingredient: Vision"
A Vision Realised
"DIY and home refresh projects have one crucial ingredient: Vision"
...and Wayfair’s home improvement range will be a central part of bringing our customers’ vision for their home to life. With this concept we will invite our customers into the home refresh mindset with design that is suggestive of a moodboard. Combining lifestyle and SKU silo imagery, icons and text will put our products into a look and feel that is unique to home improvement.
Graphic elements such as arrows and lines will be used to bring emphasis to products and copy, offering narrative direction in our assets such as ‘before and after’ or ‘refreshing your kitchen is as easy as 1→2→3’. Additional copy will allow us to ‘annotate’ our assets with additional product details, quality indicators and price points.
Graphic elements such as arrows and lines will be used to bring emphasis to products and copy, offering narrative direction in our assets such as ‘before and after’ or ‘refreshing your kitchen is as easy as 1→2→3’. Additional copy will allow us to ‘annotate’ our assets with additional product details, quality indicators and price points.
