Editorial Illustrations for articles written by Wayfair EU copywriters on Medium platform.
I loved moving away from the constraints of Wayfair brand book to explore individual style with these editorial illustrations. Still keeping the Wayfair colour palette, to tie it back to the brand. The process I followed, was to first get the outline from the copywriters to brainstorm on getting the main aspects of the narrative into visuals. After the articles are fully chalked out, I polished my ideas into a full blown illustrations ready to be published.
