Cyber Monday Campaign for Wayfair.de and Wayfair.uk
Concept to execution of assets across major channels - Onsite to TV.
Concept to execution of assets across major channels - Onsite to TV.
The concept is narrative driven with the emphasis on the digital world. Design wise, playing with the circuit board idea to align with what our EU customers expect from a typical Cyber Monday Sale. But adding a magical filter with colours and sparkles to make it even more playful and less technical, keeping the Wayfair brand and audience in mind. In all phases, the focus is put primarily on the messaging. The campaign was live in 2020 across major channels - Onsite to TV.
The idea was designed keeping in mind 4 phases of the campaign, each increasing in urgency and the text animation supporting the messaging and keeping the magical feeling consistent.
The idea was designed keeping in mind 4 phases of the campaign, each increasing in urgency and the text animation supporting the messaging and keeping the magical feeling consistent.
The Look and Feel library developed was for 4 waves of this campaign as show in asset examples.