Areté is a food label that caters Indian food range as well as Sea-Food range in Europe.
The Identity created was keeping in mind the brand presence and the range of food offered within this brand. So using the type as logo and having the frame work to highlight the food category through the colours used.
Eventually, designed the packaging for various categories and the highlight being able to design the stall at the largest food expo Anuga in Köln, Germany.
